Iden Green · Goudhurst · The Weald of Kent

The Peacock
Inn

A Wealden alehouse dating to 1387, on the old smugglers' road — log fires, low beams, and six centuries of tales.

A Shepherd Neame House · Britain's Oldest Brewer · Faversham 1698
Est. 1387Real Kentish AlesGlassenbury Road
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The House

Built when the Weald still ran on wool, hops and timber — and standing on the same crossroads ever since.

The Peacock began life as a humble alehouse, set where the lanes meet at Iden Green just east of Goudhurst. Its bones are genuinely medieval: a timber-framed Wealden building dating to 1387, weathered by six hundred winters and softened by woodsmoke.

Today it keeps the old country-pub spirit alive — a traditional, family-run house pouring Shepherd Neame's Kentish ales, where a large open log fire still warms the bar. After a brisk walk across the Weald or a short run over from Cranbrook, it remains exactly what it has always been: somewhere to thaw out, pint in hand, beside the flames.

At a glance

OriginsAlehouse, 1387
SettingIden Green, Goudhurst
BreweryShepherd Neame
The fireLarge open log fire
Known forSmuggling lore

From the Archive

A house that keeps turning up in old photographs

1891 The Peacock Inn, Iden Green, photographed in 1891, timber-framed with two chimneys and a servant standing in the doorway

The oldest known photograph. The sign over the door still read Amos Mercer, though he'd just handed the licence on to William Roff. The figure in the doorway is a servant, holding Will and Addie Roff's daughter, Ethel.

c.1959 The Peacock Inn sign and building at Iden Green crossroads, photographed around 1959, with a Whitbread Mackeson advertisement and signpost to Hartley and Hawkhurst

The Peacock at the crossroads. Long before Shepherd Neame, the sign advertised Whitbread Mackeson ale and "morning coffee, snacks" — the same low white building still stands behind it today.

Photographs and research courtesy of the Dover Kent Archives.

12

Tales of the Trade

The smugglers' inn

The Peacock's reputation was made in the dark. Sitting on the old road east of Goudhurst, the inn carried deep smuggling connections, and the Jubilee Book of Goudhurst keeps the stories alive — chief among them William Brackfield, who owned the pub and was widely known across the parish as a smuggler.

When the Revenue men came searching for contraband, a crippled old lady named Crouch simply sat in her chair — her long skirt to the floor, concealing twelve bottles of smuggled spirits beneath it.

The officers found nothing. She did not move. It is the kind of tale the Weald specialises in — quiet defiance dressed up as a harmless old lady by the hearth — and it has clung to the Peacock for generations.

Behind the Bar

The keepers of the Peacock

1851
Thomas Brakefield
Licensee & agricultural labourer
1871
Jeffrey Mercer
1881
John Muddle
Also worked the land
1891
Amos Mercer → William Roff
Handover captured in the 1891 photograph
1899
Richard Harmer
Through to 1903
1911
James Russell
1913
William Bridgland
1930
Harold William Hibberd
Through to 1939 — weathered a stolen-car scandal in 1926
1963
T. A. Leighton
Offered weekend pony rides at the inn
1968
Osbert Pearce
A long innings to 1988 — an old matchbox once nicknamed it "Osbert and the Peacock"
2021
James Wallace
Ex-Coldstream Guards, with barman Albert Elliot

Find Us

Pull up a chair by the fire

Seven centuries on, the welcome hasn't changed. A proper Shepherd Neame pint, good company, and the best seat in the house — the one nearest the flames.

The Peacock Inn Glassenbury Road · Iden Green · Goudhurst · TN17 2PB 01580 211233

The Peacock Inn · A Shepherd Neame House · A Wealden Inn Since 1387

The Peacock pub logo — hand-drawn peacock illustration

Opening Hours

Bar: Mon 12–8 · Tue 12–9 · Wed–Sat 12–10 · Sun 12–8 — Kitchen: Thu–Sat 12–9 (plus Sunday roast)